Micro-Location Technology Industry by Application (Asset Management, Proximity Marketing), by Offering (Hardware, Software, Services), by Technology (Ultra-Wideband (UWB), Ultrasound, IR, RFID), by Vertical (Healthcare, Transportation and Logistics, Retail and E-Commerce, Government, Defense, and Public), and by Region | Global Market Opportunity and Current Growth Analysis 2019-2025

ID: QBI-GRS-ICT-288521 | April 15, 2019 | Publisher : Global Reports Store | Number of Pages: 110

Global Micro-Location Technology Industry was valued at USD 13.4 Billion in the year 2019. Global Micro-Location Technology Industry is further estimated to grow at a CAGR of 19.8% from 2018 to 2025 to reach USD 40.71 Billion. Expanding significance of advantage the executives crosswise over various ventures; ascend in the utilization of area based portable ad; exceptional yield on speculation; developing reception of cell phones; wastefulness of GPS in indoor premises; and need to convey one of a kind client involvement in retail and cordiality are driving the development of the Micro-Location Technology Industry. However, the concerns regarding security and protection, and the developing pattern of web based business in the retail segment is limiting the development of Micro-Location Technology Industry.

The Micro-Location Technology Industry dependent on application has been sectioned into resource the executives and vicinity promoting. The vicinity showcasing application held a bigger offer in 2018. Vicinity promoting alludes to area based showcasing empowered by the Micro-Location Technology. It conveys customized data to clients dependent on their area, closeness to different articles, social setting, and ecological components; the innovation is received for this application in a few parts, for example, retail and accommodation, sports and diversion, transportation, and BFSI. Location-based marketing is picking up footing among retailers as it empowers them to send exceptional ideas to their clients when they arrive in a specific vicinity to their outlet. Nearness promoting is an ideal method to target careful crowds, and it is relied upon to be generally acknowledged by the Industry’s in the coming years.

The retail and cordiality vertical is required to overwhelm the market for the closeness promoting application. This development is credited to the rise of the cloud stage, fast reception of cell phones, and expanding requirement for better client administrations and reaction. Retailers can target clients through different applications introduced in the last's cell phones. Such applications can be utilized for purposes, for example, giving Stock Keeping Unit (SKU) - level data, alongside the subtleties on related items, value, and area inside the retail location; these applications can likewise encourage self-checkouts by speaking with the store's installment frameworks to encourage the installment procedure. The applications likewise empower mapping of shopping conduct and inclinations to drive focused on advancements.

The Micro-Location Technology Industry has been segmented into 4 major regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). APAC is required to rule the market, as far as esteem, by 2025, trailed by North America. APAC is one of the potential markets for the benefit the executives arrangements dependent on smaller scale area advancements; it is relied upon to enlist the most astounding CAGR in the general market amid the estimate time frame as the miniaturized scale area arrangement is a perfect technique for following the advantages or individuals in associations continuously.

The major market Players in Micro-Location Technology Industry are Cisco Systems, Camco Technologies, Siemens, Zebra Technologies, CenTrak, Centrak, Decawave, Aruba Networks (HP Enterprise), Apple, Google, Humatics Corporation, Ubisense Group, Estimote, Ruckus Networks, Camco Technologies, Siemens, Redpine Signals, Visible Assets, Gimbal (Mobile Majority), Bluvision (HID Global Corporation), BlueCats, Sewio Networks, Kontakt.io.

Micro-Location Technology Industry Segmentation:
Micro-Location Technology Industry Overview, By Application
 Asset Management
 Proximity Marketing

Micro-Location Technology Industry Overview, By Offering
 Hardware
 Software
 Services

Micro-Location Technology Industry Overview, By Technology
 Ultra-Wideband (UWB)
 Ultrasound
 IR
 Others

Micro-Location Technology Industry Overview, By Vertical
 Healthcare
 Transportation and Logistics
 Retail and E-Commerce
 Government, Defense, and Public
 Others

Micro-Location Technology Industry Overview, By Region
North America
• Germany
• U.K.
• France
• Italy
• Rest of Europe
• China
• India
• Japan
• Rest of Asia-Pacific
• Latin America
• Middle East & Africa
Table of Content
1. Introduction
1.1 Industry Vision
1.1.1 Industry Definition
1.2 Industry Scope
1.3 Limitations
1.4 Stakeholders

2. Research Methodology
2.1. Research Process
2.1.1. Secondary Research Key Data from Secondary Research
2.1.2. Primary Research Key Data from Primary Research Breakdowns of Primary Interviews
2.2. Industry Size Estimation
2.2.1. Bottoms-Up Approach
2.2.2. Top down Approach
2.2.3. Annual Turnover Process
2.3. Data Triangulation
2.4. Research Assumptions
2.4.1. Assumption

3. Executive Summary

4. Industry Overview
4.1. Introduction
4.2. Strength
4.3. Weakness
4.4. Opportunities
4.5 Threats
4.6 Regulations
4.7 Supply chain analysis/ value chain analysis
4.8 Patents and Standards

5. Industry Trends
5.1 Introduction
5.2 Value Chain Analysis
5.3 Porter’s Five Forces Analysis
5.3.1 Threat of New Entrants
5.3.2 Threat of Substitutes
5.3.3 Bargaining Power of Buyers
5.3.4 Bargaining Power of Suppliers
5.3.5 Intensity of Competitive Rivalry

6. Global Micro-Location Technology Industry, By Application
6.1. Asset Management
6.2. Proximity Marketing

7. Micro-Location Technology Industry Overview, By Offering
7.1. Hardware
7.2. Software
7.3. Services

8. Micro-Location Technology Industry Overview, By Technology
8.1. Ultra-Wideband (UWB)
8.2. Ultrasound
8.3. IR
8.4. RFID
8.5. Others

9. Micro-Location Technology Industry Overview, By Vertical
9.1. Healthcare
9.2. Transportation and Logistics
9.3. Retail and E-Commerce
9.4. Government, Defense, and Public
9.5. Others

10. Geographical Analysis
10.1. Introduction
10.2. North America
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.3. Europe
10.3.1. Germany
10.3.2. France
10.3.3. U.K.
10.3.4. RoE
10.4. Asia Pacific
10.4.1. China
10.4.2. Japan
10.4.3. India
10.4.4. RoAPAC
10.5. RoW
10.5.1. Latin America Brazil Argentina Rest of Latin America
10.5.2. Middle East and Africa

11. Company Profiles
11.1. Cisco Systems
11.1.1 Company Overview
11.1.2 Financial Overview
11.1.3 Product Overview
11.1.4 Current Development
11.2. Camco Technologies
11.2. Siemens
11.3. Zebra Technologies
11.4. CenTrak
11.5. Centrak
11.6. Decawave
11.7. Aruba Networks (HP Enterprise)
11.8. Apple
11.9. Google
11.10. Humatics Corporation
11.11. Ubisense Group
11.12. Estimote
11.13. Ruckus Networks
11.14. Camco Technologies
11.15. Siemens
11.16. Redpine Signals
11.17. Visible Assets
11.18. Gimbal (Mobile Majority)
11.19. Bluvision (HID Global Corporation)
11.20. BlueCats
11.21. Sewio Networks
11.22. Kontakt.io

12. Competitive Analysis
12.1 Introduction
12.2 Industry Positioning of Key Players
12.3 Competitive Strategies Adopted by Leading Players
12.3.1 Investments & Expansions
12.3.2 New Product Launches
12.3.3 Mergers & Acquisitions
12.3.4 Agreements, Joint Ventures, and Partnerships

13. Appendix
13.1. Questionnaire
13.2 Available Customizations
13.3. Upcoming Events (Trade Fair, Exhibitions, Conferences)
List of figures: nan
List of tables: nan
Companies Mentioned: nan